WHY SHOULD I LET AN AGENCY MANAGE MY SOCIAL MEDIA ADS OR GOOGLE ADS?
Before advertising your brand online, it is important that you first audit, then optimize your brand’s online presence. Then, you need to have already calculated your customers’ lifetime value (LTV). This information is essential to determine your return on ad spend (ROAS). But… If your only advertising goal is increasing brand awareness, then you don’t need to worry so much about all that lead-related calculation. But knowing how much a lead is worth to your business and the rate at which a lead converts to a sale tells you how much you should then pay to get a lead. Knowing your target cost per lead is only half the battle of advertising. Don’t worry, here comes the fun part: Omega handles the entire second half of the battle for you. We manage the endless months of A/B testing, copywriting, and audience creation. While Omega provides other services, when you advertise with us, you get a dedicated team whose only expertise lies in advertising. Here is where Omega is different from your typical digital marketing agency: We segment our teams based on our 3-step service program, then further segment those teams between SEO/Google & social media. This means when you go with our ADVERTISE – GOOGLE service, you’ll have a team whose expertise lies solely in Google advertising. The same goes for when you advertise on social media with us. But, these are only the direct benefits you get by investing in our ADVERTISE services.
“The promptness and effectiveness of Omega Digital’s campaigns are extremely impressive. We saw an uptick in conversions immediately. Omega digital not only helped us perform better, but did so by spending less on the campaigns than we originally were!”
CONOR DORMER
Marketing & Communications Director at Vespa AdventuresADVERTISE – GOOGLE FEATURES
- ZERO setup fee
- Historical performance review
- Extensive audience creation & testing
- Weekly keyword research
- Weekly ad review & creation
- Weekly landing page split-tests
- Monthly performance reports
- Monthly 1-hour video meeting
- Up to same-day email response time*
- 3-point weekly updates*
- Personal account manager*
- Real-time collaboration via Slack*
ADVERTISE – SOCIAL MEDIA FEATURES
- ZERO setup fee
- Historical performance review
- Extensive audience creation & testing
- Up to 10 campaigns per channel*
- Weekly ad review & creation
- Weekly landing page split-tests
- Monthly performance reports
- Monthly 1-hour video meeting
- Up to same-day email response time*
- 3-point weekly updates*
- Personal account manager*
- Real-time collaboration via Slack*